Marketing

The Importance of Images in Web Design

Where are the images on your website featured image

The Importance of Images In Web Design One of the most effective ways to connect effectively with the right audience and build an authentic connection with your website visitors is through imagery. Even when you’re not comfortable in front of the camera or view yourself as more of a behind-the-scenes person, it’s still important to…

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It’s your time to shine

It’s your time to shine

It’s your time to shine It’s such a joy for me to help women entrepreneurs captivate their authentic essence and start putting themselves out there, on the web, for the world to discover. However, I have found that as women in our society, many of us were raised to feel uncomfortable “tooting our own horn.”…

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Website vs. Social Media: Why Your Business Needs a Website

Website vs. Social Media_ Why Your Business Needs a Website featured image

Website vs. Social Media: the winner is…? Have you ever asked yourself, “Why do I need a website when I can just use social media to promote my business?” Great question. Why invest time and money into a website when you can use social media platforms such as Facebook, LinkedIn, YouTube, Pinterest and Instagram for…

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What is the MAIN problem you solve for your clients?

What is the MAIN problem you solve for your clients featured image

What is the main problem you solve for your clients? Picture this: You are a holistic health and beauty coach. You are offering a 14-day detox program on your website at a hugely discounted price, but nobody is buying your beauty cleanse box complete with shake mix packets and supplements. What’s up? Is nobody interested…

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Think of your website like a tuning fork

Think of your website like a tuning fork featured image

I love the word resonate, especially when used in the context of your website. Think of your website like a tuning fork. When your target audience lands on your site your message needs to resonate with them. “Resonance – when one object vibrating at the same natural frequency of a second object forces that second object into vibrational motion…Resonance…

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Are you offering too many services on your website?

Are you offering too many services on your website featured image

It’s no secret that I’m a huge ambassador for simplicity. When it comes to your website, less is more. People going to your website want to find what they are looking for and find it quickly. If I’m craving a big bowl of hot Pho, the traditional Vietnamese soup, I go to Pho Than Brothers.…

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How email marketing is like falling in love

How email marketing is like falling in love featured image

First impressions are powerful… I still remember the first time I met my husband. It was his smile and piercing blue eyes that caught my attention. Was it love at first site? No, but I was certainly intrigued. Falling in love took time. Over the upcoming months I learned more about his values, his personality,…

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How to bring trust and credibility to your website

How to Bring Trust and Credibility to Your Website featured image

Problem: You have not established credibility and trust. Our plan was to go to the Hawaii BBQ Restaurant for dinner. My husband had read online that the portions were plentiful and the food was cheap – perfect for feeding our three teenage boys. When we got to the front door we were hesitant to walk in.…

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Websites that convert with a call-to-action

the secret to websites that convert call to action featured image

Problem: You aren’t telling your website visitors what to do next. Every page needs a Call-To-Action. A call-to-action (CTA) is a button or link that prompts your website visitors to take action. It is, quite literally, a “call” to take an “action.” Just because you know the action you want visitors to take doesn’t mean…

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Don’t be afraid to narrow your niche

Do not be afraid to narrow your niche featured image

When someone comes to your website is it clear who you are communicating to? Is it clear who your target audience is? Especially when starting a new business our inclination is to cast our nets wide, trying to be everything to everyone, because we’re afraid of losing out on business. The more the merrier. I would…

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