Website Strategy
Throw out your ideal client avatar and use this instead
throw out your ideal client avatar…and use this instead I understand how it feels to have a website that is not getting the attention of your dream clients. My first website certainly wasn’t. Here is the oh so important question I never stopped to ask myself, “Who is my ideal client?” This impacts almost every…
Read MoreIf your website were an employee would you fire it?
if your website was an employee would you fire it? If your website was an employee would you fire it? Seriously. A bad website is like a bad employee – it can damage relationships with potential and existing clients, misrepresent you and your business and cost you money. So why aren’t we firing these websites?…
Read MoreShould I list prices on my website or not?
should i list prices on my website or not? Imagine you have been invited to a wedding and you realize that you need a new dress. It just so happens that you have half and hour to kill before picking up your daughter right around the corner from a new high-end dress store that just…
Read MoreIf you build a website, will they come?
if you build a website will they come? So you have this beautiful, brand new website that you just launched. You are so excited. You have images of clients flocking to your site, just begging to buy your services or products. Money rolling in. Going from zero clients to being fully booked for six months.…
Read MoreThe Importance of Images in Web Design
The Importance of Images In Web Design One of the most effective ways to connect effectively with the right audience and build an authentic connection with your website visitors is through imagery. Even when you’re not comfortable in front of the camera or view yourself as more of a behind-the-scenes person, it’s still important to…
Read MoreWebsite vs. Social Media: Why Your Business Needs a Website
Website vs. Social Media: the winner is…? Have you ever asked yourself, “Why do I need a website when I can just use social media to promote my business?” Great question. Why invest time and money into a website when you can use social media platforms such as Facebook, LinkedIn, YouTube, Pinterest and Instagram for…
Read MoreWhat is the MAIN problem you solve for your clients?
What is the main problem you solve for your clients? Picture this: You are a holistic health and beauty coach. You are offering a 14-day detox program on your website at a hugely discounted price, but nobody is buying your beauty cleanse box complete with shake mix packets and supplements. What’s up? Is nobody interested…
Read MoreThink of your website like a tuning fork
I love the word resonate, especially when used in the context of your website. Think of your website like a tuning fork. When your target audience lands on your site your message needs to resonate with them. “Resonance – when one object vibrating at the same natural frequency of a second object forces that second object into vibrational motion…Resonance…
Read MoreAre you offering too many services on your website?
It’s no secret that I’m a huge ambassador for simplicity. When it comes to your website, less is more. People going to your website want to find what they are looking for and find it quickly. If I’m craving a big bowl of hot Pho, the traditional Vietnamese soup, I go to Pho Than Brothers.…
Read MoreHow email marketing is like falling in love
First impressions are powerful… I still remember the first time I met my husband. It was his smile and piercing blue eyes that caught my attention. Was it love at first site? No, but I was certainly intrigued. Falling in love took time. Over the upcoming months I learned more about his values, his personality,…
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