It is no secret that it is a very crowded, noisy, competitive online market these days. It is getting increasingly harder to stand out above the noise, be memorable and make sure that your message gets heard.
The key to attracting more of your ideal clients is to stand out from the competition so that you become the obvious choice for the right people.
The first thing to do is to think about the story behind your business. Why did you start your business? How did you get to where you are today? You have a unique perspective because of your story. Even if you do essentially the same thing that 1,000's of other people do, you do it differently because it’s you.
Your journey and your story make your business unique. Use that to your advantage when figuring out how to position your business and establish your mission.
Once you know what makes you unique, then showcase this on your website so that it becomes clear to your website visitors how your services or products are special, why they should choose you and how are you different from the competition.
Once you identify your unique superpower or "zone of genius" you can own your differences and effortlessly stand out in a crowded online world.