• E.g. - Sell products or services? Establish credibility? Generate leads? Increase brand awareness? Educate your audience? Collect email addresses and build a list? Attract potential customers? Get people to call you?
  • There is at least one thing that your ideal clients are trying to do/win/achieve/learn/fix/grow.
  • E.g. Research product information? Get contact details? Ask questions about your services? Pricing?
  • Can you define the ONE thing that makes your ideal customer buy from you instead of your competitor? E.g. - Being the cheapest? Having awesome customer service? Being the exclusive supplier of a product in a certain area? Supplying the best quality product around? Fast or Free delivery? Offering unique add-on packages no one else can?
  • Maybe it's their layout, style, ease of use, color scheme.... Please list their names or URLs where I can take a look.
  • E.g. - A shopping cart? Social media implementation? Email collection and email marketing capability? A blog? Photo galleries?
  • E.g. - The amount of new inquiries you get. Number of signups for the site’s free consultation? Number of email addrsses collected? Number of sales? Customer’s average order size? Amount of traffic? Level of activity on the site’s blog?
  • How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
  • Pour your heart out!