Website Strategy
5 Types Of Images You Need On Your Website
5 types of images you need on your website Key #1 thing when you start a business is a website. In 2018, if you don’t have a website then you may as well not exist, because it’s just too easy to have one. It’s how people can find you, and while having the social media…
Read MoreHow to bring trust and credibility to your website
Problem: You have not established credibility and trust. Our plan was to go to the Hawaii BBQ Restaurant for dinner. My husband had read online that the portions were plentiful and the food was cheap – perfect for feeding our three teenage boys. When we got to the front door we were hesitant to walk in.…
Read MoreYour website has to be more than just a pretty face
Problem: Focusing 90% of your effort on the website’s design. Once upon a time there was a beautiful website. A website so beautiful that visitors’ eyes would literally pop out of their sockets when they landed on it. You know…the kind of website where it’s love at first sight. Every day the website designer asked the…
Read MoreWhy simple websites work better
Problem: You are making your website visitors think. I remember the first time I went to the Cheesecake Factory. The friendly waiter handed me and my date the menu, and told us he would be back in a few minutes to take our order. It was a first date so I was excited, but also a…
Read MoreTemplate vs. custom designed websites
When it comes to website design, there are two main routes to take – template or custom build. Custom Build: There several advantages and reasons why I use a custom build for my clients. Advantages: #1. A custom build allows you to start with a clean slate. Like a tailor made suit, every element of…
Read MoreWebsites that convert with a call-to-action
Problem: You aren’t telling your website visitors what to do next. Every page needs a Call-To-Action. A call-to-action (CTA) is a button or link that prompts your website visitors to take action. It is, quite literally, a “call” to take an “action.” Just because you know the action you want visitors to take doesn’t mean…
Read MoreDon’t be afraid to narrow your niche
Here’s how marketing works: You need to know who you’re talking to You need to know their specific pain points You need to know where they spend their time If your answer to the question “who is your audience?” is “businesses” then you won’t have a clue where to find your ideal client (they’re everywhere)…
Read MoreYour website should have beauty and brains
Unlike a beautiful piece of art hanging in a gallery, a website has to be more than a pretty face. There is no question that everyone loves a beautiful website. Design matters. We want our websites to look pretty. We see other pretty looking websites and we get “design envy”. We want to make ours…
Read MoreHow to create a value proposition that converts
Problem: You don’t have a clear value proposition The first thing a visitor should see when they land on your website is your company name, your logo and a clear value proposition. Your value proposition is a concise chunk of text (headline, sub-headline and maybe a few bullets points) with a visual (photo, hero shot,…
Read MoreThree Tips to Optimize Your Images for SEO
As a Web Developer I am regularly surprised at how many clients have images on their site that are not properly optimized, whether from laziness or ignorance. In order to get the most out of Search Engine Optimization (SEO), everything from images to video should be optimized for speed and search engines such as Google, Bing…
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