Website Strategy
My most important question
Many web designers start with color schemes, fonts, and layouts when they are planning their websites. Goals and objectives should be your starting point. Before you start to develop your website get clear on what you want your website to do, then create a design that works to implement your goals. One of the biggest mistakes…
Read MoreAre you making this mistake with your social media icons?
Social media traffic is great, but only if it is being directed at your website, not away from it. A surprising number of websites have the social media icons prominently displayed in their header with bold colors that are just begging visitors to click on them. Here’s the issue. When they click on the Facebook,…
Read MoreHow to use Google Analytics to Grow Your Business
Google what? So you have yourself a website. Congrats! Getting yourself a website is a huge step in the marketing your business game. So you are all set. Right? Not quite. Now we install Google Analytics. Google Analytics is a must have for anyone who has a website. While you might think you know everything…
Read MoreBenefits and Solutions Sell, Features Don’t
Why will a customer end up choosing you instead of a competitor? It’s because your customer had a problem, and they believed your product or service would solve it. Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them. Features vs. Benefits Features…
Read MoreSetting Successful Website Goals
My most important question. Here’s the question that I ask every client before beginning a website project: If your website could do just one thing, what would it be? Many people start with color schemes, fonts, and layouts when they are planning their website. Goals and objectives should be your starting point. Before you start to…
Read MoreDoes Your Website Pass The 5 Second Test?
Five seconds That’s the amount of time you have to grab your visitors’ attention on your website. Can visitors grasp the purpose of your website in 5 seconds or less? Studies have shown that most people are surfing the web. They are clicking from one site to another, looking for a solution to their problem.…
Read MoreWhy You Should Have An Email Optin Form
Over 70% of people that leave your website will NEVER return. Gone for good. Unless you can capture their email address, you will never have another chance to speak to them again. If you get their email address, however, you can speak to them anytime you like. As often as you like. And for free.…
Read MoreWho is your competition?
Knowing who your competitors are, and what they are offering, can help you to make your products, services, and marketing stand out. Ask yourself: What sets your company apart from its competitors? Why would someone choose to work with you over someone else? When you look at competitors you’re not trying to copy what they’re…
Read MoreScrap The Long Blocks Of Text
Web users scan-read. They’re not going to wade through streams of blah-blah-blah. If they don’t find what they are looking for quickly and easily they’ll leave and move on to the next website. They’re not lazy. When people browse the web they are looking for quick answers and they don’t want to read the whole page…
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