Website Strategy
Here’s the secret to a website that converts visitors into clients
Define the Problem Are your customers not engaging on your website? Are you not seeing the sales you know you should? One of the reasons might be because you don’t have clarity around the problem that you solve for your clients. Why is this important? The only reason people buy from you is to solve…
Read MoreA Website for Where You’re Going, Not for Where You Are Today
Does your website feel meh?! Is it not telling your story, gaining your customers’ trust, and easily selling your service or product? What do you do when your website feels “off,” or it isn’t attracting clients or converting as it should? First, understand that’s not always a bad thing! When your website or brand feels…
Read MoreAre you ready to be seen and heard?
When I was seven years old we moved to Cassis, a small fishing village in the South of France. Choosing schools was easy because there was only one option – the local elementary school next to the town square. The French language was so beautiful and melodic, but it was terrifying to watch the teacher’s…
Read MoreTips for Creating a Great Nonprofit Website
YOUR STORY: There is a natural inclination to want to talk about ourselves and the great work that we do. The problem is that when you tell your story, and not the story through the eyes of the donor, the donor has a hard time seeing themselves in the shoes of the person making a…
Read More3 Questions To Answer Before Building Your Website
Let me ask you, is your website making you money and getting you clients? If you’ve got a sinking feeling that your website isn’t doing its job then let’s do something about it! I know that your website can be something that actually works for you and your business and doesn’t cause you frustration and…
Read MoreWant More Business? Think About Your Website More Strategically
I was so honored to be on Jennifer Maggiore’s podcast, Catalyst Conversations. This is one of my favorite podcasts because Jennifer offers a unique blend of business expertise and spirituality required for success and fulfillment in this day and age. Catalyst Conversations is all about accelerating business growth for women entrepreneurs one conversation at a…
Read MoreShow up on your website confidently, intentionally and unapologetically
I was ten years old when we moved from France to Geneva, Switzerland. At that point, I was no longer comfortable reading and writing in English after having been completely immersed in a French-speaking environment for the last three years. The decision was made to hold me back a year. You have to understand…
Read MoreHow to make your website stand out
I am not usually an indecisive person, but this situation was different. Let me set the stage. Khao San Road in Bangkok, Thailand. A 1 mile-long strip with countless bars, restaurants, market stalls, tattoo shops and…massage parlors. Massage parlors with $5 foot massages. In the US $5 doesn’t get you a toe massage, let alone…
Read MoreWhat is the purpose of your website?
what is the purpose of your website? What do your business goals have to do with your website? EVERYTHING!!! Your website content, organization, and design must support your business goals. Otherwise, your website is not working for your business. Before you start designing your website, ask yourself this critical question: “What is the purpose of my website?”…
Read MoreHow to attract more of your ideal clients
how to attract more of your ideal clients It is no secret that it is a very crowded, noisy, competitive online market these days. It is getting increasingly harder to stand out above the noise, be memorable and make sure that your message gets heard. The key to attracting more of your ideal clients is…
Read More